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Launch Centershot

Setting a launch date is an exciting and an important thing to do. Establishing a start date serves as a target or goal that will focus your energy and planning. It’s important to take into consideration a few things as you decide when to set a launch date. These things include: adequate time to fund raise, order and receive equipment, train instructors and market your ministry.

The following is a SAMPLE time-line that will help you determine a successful launch date once the decision has been made and the necessary funds are in place to purchase equipment.

SAMPLE TIME-LINE

Market Your Ministry

How you get the word out about your Centershot ministry depends on who you are trying to reach. As you meet and pray with your core leadership team, identify your primary group or groups you are trying to connect with and then target your marketing to reach those groups. Many churches have had success by marketing to people from their own congregation for the first time or two – this helps to establish Centershot in your own church. Once Centershot has some traction in your church, then encourage previous participants to help “advertise” Centershot by inviting people they know from outside the church.

Launch

Set a date far enough in advance to leave you with sufficient time complete everything that needs to be done and then build momentum as the date approaches.

  • WEEK 1

    Order equipment (eight weeks before launch)

  • WEEK 1

    Contact Centershot to set instructor training date (eight weeks before launch)

  • WEEK 2

    Receive equipment (four to seven weeks before launch)

  • WEEK 2

    Start marketing ministry (approx. seven weeks before launch)

  • WEEK 3

    Instructor training (one to four weeks before launch)

  • WEEK 3

    Final marketing push (two weeks before launch)

  • WEEK 4

    Launch